Privacy Policy

Lonnie B Fit customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.·

Contact details·
What information we collect, use, and why·
Lawful bases and data protection rights·
Where we get personal information from·
How long we keep information·
How to complain

Contact details

Email

[email protected]

What information we collect, use, and why

We collect or use the following information to
provide services and goods, including delivery:·


Names and contact details·
Addresses·
Payment details (including card or bank information for transfers and direct debits)·
Health information (including dietary requirements, allergies and health conditions)·
Photographs or video recordings

We also collect or use the following special category information to provide services and goods, including delivery.
This information is subject to additional protection due to its sensitive nature:·


Health information

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information.

There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:·


Your right of access
You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.


Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.

Your right to erasure - You have the right to ask us to delete your personal information.

Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.

Your right to object to processing - You have the right to object to the processing of your personal data.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.

Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to
provide services and goods
are:·


Consent -

We have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.·


Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone.

All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

As an online fitness coach, I collect personal information such as height, weight, sex, and other relevant health or lifestyle details in order to create safe, effective, and personalised fitness and nutrition plans for each individual. This information allows me to tailor coaching programs to the unique needs, goals, and physical characteristics of each client, helping them achieve better results and avoid injury or ineffective training. The benefit to the individual is a more accurate, supportive, and results-driven coaching experience that takes their personal situation into account. I believe the value of this personalised support outweighs any potential impact on privacy, especially as all personal data is handled with care, stored securely via a third party PT Distinction & Funnel Sketchers ( privacy policies available on request ), and never shared without consent. I make sure that only the information necessary for coaching is collected, and I always consider the individual’s rights and expectations. Clients are informed about what data is collected, why it’s needed, and how it will be used, giving them the opportunity to ask questions or opt out where appropriate.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from


Directly from you

How long we keep information


Data Retention Schedule


Type of Personal Information Purpose for Collection Retention Period

Height, weight, sex, and other fitness/health data To create tailored fitness and nutrition plans. Deleted immediately after coaching ends

Name and contact details (email address, phone number) To communicate during coaching and send newsletters Retained until the individual unsubscribes or requests deletion

Payment and transaction records For accounting and legal purposes Retained for up to 6 years, as required by UK tax law


For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

Website:
https://www.ico.org.uk/make-a-complaint

Last updated May 2025

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